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  • Anhui He He New Materials Co., Ltd.
    BRAND ORIGIN

    Our inspiration draws from Guan Gong, the iconic symbol of protection in traditional Chinese culture. The brand's signature crimson hue embodies the passion and inner strength of Guan Gong, while the gilded outline of his iconic blade conveys the unyielding fortitude of a guardian. A touch of emerald at the brow adds a dynamic, vibrant spirit to this guardian image.

    Guided by our mission of "Heritage + Innovation," we aim to reimagine the modern representation of Guan Gong. Driven by the courage to challenge boundaries and break new ground, we relentlessly pursue progress and innovation to propel the industry forward.

  • Anhui He He New Materials Co., Ltd.
    BRAND MISSION

    Owning a car means having a mobile private sanctuary—a space where you experience life's beauty on every journey. When our premium films meet your vehicle's finish, it's like equipping your "mobile home" with a loyal guardian, dedicated to preserving that beauty and keeping your ride looking flawless for years to come.

BRAND VISION
At HEHE, we believe high-quality products should not be a luxury reserved for a few, but a benefit accessible to all. We will collaborate with global partners to bring this spirit of protection to every corner of the world, driving the industry toward sustainable, positive development—ultimately ensuring everyone can enjoy the exceptional experience that quality products deliver.
Anhui He He New Materials Co., Ltd.
  • Anhui He He New Materials Co., Ltd.
    "He" not only refers to the adhesion between the product and the vehicle, but also symbolizes the harmonious and symbiotic relationship among the brand, its partners, and users.
    HAMOREY

    "HAMOREY" cleverly integrates the Italian word "Amore" (love), conveying the brand's emotional warmth; it also embeds the English word "MORE", symbolizing the brand's infinite potential.

    The three horizontal lines below the logo form a stable structure like the base of a balance scale, carrying three layers of profound meaning:

    Material Layer: Corresponding to the three core layers of the car film product.

    Spiritual Layer: Representing the trinity value pillar of the brand: "Professionalism – Quality – Service".

    Philosophical Layer: Echoing the ancient wisdom of "Tao Te Ching" – "Three begets all things", implying the brand's endless potential for development.

  • Anhui He He New Materials Co., Ltd.
    GUARDIAN
    Source

    In traditional Chinese culture, Lord Guan (Guan Gong) is symbolized as a guardian.

    Color

    The main color palette draws from the iconic red-faced hue of Lord Guan, representing passion and strength. The facial contours are rendered in black and gold to convey solemnity, embodying the tough image of a guardian. Two strands of blue above the eyebrows add a touch of softness to the overall figure.

    Moral

    Centered on inheritance and innovation, a brand-new image and style of Lord Guan are created. It reflects HMHC’s resolve to dare challenges and breakthroughs, pursue continuous progress and innovation, and stand as a guardian of social development.

  • Anhui He He New Materials Co., Ltd.
    KAKA

    In the Indo-European language family, "KA" signifies love and encouragement.

    Thus, "KAKA" embodies mutual encouragement, care, and shared achievement.

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